Delight as Alecca Rox informed us a while ago won the award of "Most Commercial Design Collection, Summer 2011" at 1st Inernational Designer Awards of International Apparel Federation (IAF) at their 26th convention (Read an interesting article here). The collection kinda confused me I admit but after a small survey between friends, bloggers etc I finally concluded. It might not be my style but I would definitely wear the blue jacket with the printed inside and some black and white pieces. My boyfriend found it kinda pop art and would wear the black jacket with the prints! Other friends would wear a piece or two! So that's what makes this collection commercial in my opinion! The fact that every person I ask would wear something is quite an achievement.